The Documentary

Futurithmic is a Nokia original documentary series with Michael Hainsworth. It introduces us to innovators and disruptors whose work is shaping our future. Guests include augmented reality guru Galit Ariel, pioneering artificial intelligence MIT scientist Sandy Pentland, and science fiction author and Internet rights advocate Cory Doctorow. Michael gets inside their heads and explores the intersection of humanity and technology – and what it means for our work and lives.

rory sutherland ogilvy UK

AI as your personal shopper

In the next episode of Futurithmic, Rory Sutherland, the Vice-Chairman of Ogilvy UK isn’t convinced artificial intelligence will do all our shopping for us.

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