Rory Sutherland is a real-life advertising industry Mad Man. The Vice-Chairman of Ogilvy UK isn’t convinced artificial intelligence will do all our shopping for us, as Amazon predicts. The world’s biggest online retailer sees a day when your doorbell will ring and it will be a delivery containing exactly the... Read More
These are some of the most common questions I’m asked in conversations about innovation, customer experience (CX), digital transformation, marketing, service/support and leadership: What does it mean to be a modern and relevant brand today? What is the role of CX and marketing in the brand experience? What defines exceptional... Read More
As a consumer, I barely use my mobile phone for “talking” anymore, which makes me wonder if I should even call it a phone. Though it rings all of the time, I never answer it. Why? Because 9 times out of 10, it’s a robocall or some sort of telemarketer.... Read More
