Tough call: Why marketing 5G to consumers is a hard sell
Christine Wong
A poll released in late November by Strategy Analytics revealed nearly 20 percent of Americans think they already have 5G service.
A poll released in late November by Strategy Analytics revealed nearly 20 percent of Americans think they already have 5G service.
5G promises to provide mobile operators with a path to automation that will enable them to portion off their networks for specific use cases.
Without fiber supporting the future of wireless communication, 5G’s star will not shine nearly as bright nor as far as it should.
We’re in the odd position of knowing 5G will bring extraordinary capabilities, without knowing exactly what those will be used for.
Communication service providers who meet subscribers’ needs for frictionless, personalized digital experiences perform 120% better.
High scorers of the maturity index have a good communication strategy and are closely linking 5G with their digital transformation.
The transition to 5G means much more than spending the billions necessary to upgrade wireless networks. They need to have a plan to address the enterprise.
Analytics and machine learning can help operators plan their 5G rollouts in the most effective and customer-centric ways.
